European Heritage and Creative Tourism

Bachelor of Humanities

6121NX076

Based on the cultural heritage of Belarus, Lithuania, and other European countries, we train cultural managers and specialists in creative tourism capable of developing their own original products and bringing them to life.

Our program addresses crucial contemporary questions. Does Belarus possess cultural and historical agency? What is the European cultural context? And how can we utilize Europe’s intellectual tradition today? How can we, by working with heritage, design the future?

Creative tourism is based on the creation of a unique emotional and cultural experience that a person gains while traveling. That is why every tourism product in creative tourism is designed as unique.

Today, creative tourism is a dynamic segment of the global tourism market, growing due to consumers’ willingness to pay for original products. In the context of globalization and digitalization, it is becoming increasingly popular.

Thus, we learn to understand and integrate heritage into various contemporary contexts, exploring its economic, social, and environmental potentials. For our students, heritage is a way to realize themselves in unique projects, a path to self-discovery as an Author, and a foundation for career success and the capitalization of their talents.

Why Choose This Program?

• Skills in promoting and utilizing heritage — we reveal the possibilities of using the cultural, social, economic, and environmental potential of heritage.
• Development of entrepreneurial competencies in culture — students master cultural management, marketing, and business strategies to create original products in the field of cultural heritage and tourism. Over 20 years of collaboration with tourism organizations provide opportunities to learn about current market trends, expand professional connections, and explore career prospects on an international level.
• In-depth knowledge in cultural history — students have the opportunity to study courses in history, museology, anthropology, and art history.
• Development of creative thinking — the program focuses on developing skills for generating new original ideas and finding unconventional solutions.
• Practical orientation — internships in museums, archives, and research centers across European countries, participation in expeditions and international projects.
• Two foreign languages — the instruction starts in Russian and Belarusian, with intensive study of English and a gradual transition to English-taught disciplines. Additionally, students can choose to learn German or French, expanding their career and academic opportunities in EU countries.
• Flexibility and individual learning trajectory — the opportunity to design a personalized curriculum and specialize in various fields of cultural heritage, tourism, and creative industries.
• Opportunities for international exchange programs — the program provides access to international courses and participation in academic exchanges (Erasmus+, OSUN, DAAD, Bard College Network), as well as lectures from professors and experts from leading universities in Europe and the USA.

Program Curriculum

The “European Heritage and Creative Tourism” program offers two study formats tailored to different educational needs of students:
full-time (on-campus) and blended (distance learning with on-campus sessions)

Graduates of the “European Heritage and Creative Tourism” program possess in-depth knowledge in the fields of cultural heritage, tourism, and creative industries, enabling them to work in governmental and non-governmental organizations as well as develop innovative projects in culture and tourism.

Upon completing the program, graduates can work as:

• Coordinator of cultural and educational projects — organizing and managing cultural initiatives, festivals, and educational programs.
• Curatorial work: museums, galleries, cultural events — developing exhibition projects, working with expositions, and organizing cultural events.
• Author-developer of unique tourism products — creating unique routes and programs in the field of creative tourism.
• Creator of unique media content about culture and travel — working with texts, photo and video materials, and managing thematic platforms and blogs.
• Tour guide and interpreter — conducting original excursions and themed tours.
• PR and SMM manager in cultural projects — promoting cultural initiatives, engaging with audiences, and managing media communications.
• Academic career — opportunities for further studies in Master’s programs in Europe and the USA.

Admission Requirements

Admission to the “European Heritage and Creative Tourism” program is conducted without entrance exams, based on a motivational interview.

📍 Not sure where to start? Check out the step-by-step admission guide at this link.
📍 Learn more about tuition fees, grants, and scholarships at this link.

📢 Admission Consultations	How to apply to EHU?Guide	Submit online applicationfrom May 1st
📩 Write to us: consult@ehu.lt 📞 Call or message us on Viber, Telegram, WhatsApp: +370 (644) 96 317 🏛️ Follow program updates on Instagram: @humart_ehu