Contemporary society is undergoing radical transformations in almost all aspects of social life. The key driver of these changes is cutting-edge technology, which shapes the everyday lives of people through various digital formats.
Accordingly, communication practices are increasingly influenced by generative technologies that not only transform content creation methods but also challenge traditional notions of authorship, trust, and the creative process. Artificial intelligence is becoming an active participant in information and educational spaces, impacting journalism, social media, and pedagogical practices.
The conference aims to foster an interdisciplinary understanding of these changes, discussing their implications and future prospects.