Alexander graduated from the Bachelor’s Program in Media and Communication in 2010. In 2009 he graduated from the first joint courses of the BBC and EHU in applied journalism, took part in an internship in London with the other 8 best students. He worked as own correspondent of Belsat in Vilnius, on the European Radio for Belarus, as a reporter and presenter on Lithuanian radio and TV. Taught a course on practical journalism skills at EHU. He stood at the origins of the EHU Media Hub and was the editor of the university radio station, the releases of which have been aired on the European Radio for Belarus for more than a year and a half. From 2012 to 2016 Alexander worked as a trainer in interpersonal business communications in the Swiss company Gustav Kaeser Training International, headed the Baltic and Belarusian bureaus.
In 2012, he founded the Mozgo project, a pub quiz, which has spread to over 15 countries and 240 cities in the world and is the largest in terms of both the number of players and the number of cities participating in games.