The goal of the program is to train a new generation of specialists with both the knowledge of contemporary concepts of culture and society, diverse models of communicative strategies, and visual text analysis and the ability to create contemporary mass-media products. The program’s interdisciplinary approach presupposes a thorough study of contemporary social, cultural, and political theory, history and theory of the visual arts and philosophy, as well as specific knowledge in the fields of information and communications science. The program consists of two sub-programs created to complement each other and are based on fundamental concepts common to both: