The program takes into account regional development perspectives and European integration from the point of view of cross-border tourism in the neighboring countries of Belarus. The specialists that graduate from this program will be adept in designing cultural tourism programs that emphasize the unique aspects of Belarusian heritage in the European context. Students acquire practical skills in the preparation of tourist programs, conduct excursions in several languages, design museum projects for interpreting cultural heritage, and create advertisements and information products (web-sites, tourist guides, information bulletins, tourist maps, etc.).